In business advertising, postcards as a marketing tool have long been recognized as an effective and relatively inexpensive one. Designing and creating postcards no longer have to cost a business an arm and a leg in advertising money and it takes very little effort and money to print postcards. This is the reason why postcard marketing is still a very popular way of promoting a business.

There are several ways to ensure that a business will get more clients with postcards. One of them is to print postcards that are in full color. However, many businesses shy away from using full color with their postcards because it is deemed as being more expensive than black and white printing. The good news for businesses is that this is not true anymore and that any business can print postcards in full color for less than what it costs to have one in black and white.

It is important to review the ability of the printing company in providing good quality postcards before deciding to go with its services. There are online printing companies that offer full color printing for a very reasonable price. The best kinds of companies that print postcards in full color and for a low price are those that do not require a middleman. The business owner goes directly to them for his printing needs. He should expect to be able to talk to the people who will be in charge of the creation of the postcards, and not to somebody who will merely relay to another the printing requirements. As many understand, something gets lost with the message that is just passed from one person to another, and the fact that the business owner can talk directly with the one in charge of creating the printed materials will give him the assurance that the printing will be done according to his wishes.

Many online postcard printing companies will print postcards in someone else’s production facility. Not having a facility of its own will mean more difficulty in getting postcards to the customer on time. It may also mean that the projects get mixed with the projects intended for another company. The best online postcard printing company will have its own production facility and will be able to produce the best full color printed materials using this facility. It will be in the businesses’ interest to choose an online printer with its own facility so that the cost of getting a full color and most professional looking postcard will be less than black and white printing.

It also helps to get the services of an online printing company that has a long experience in the business of printing. The online printer will understand and make sense of the requirements of the business and recommend the kind of advertising that in the past has produced great results for the client.

With choice of the right online printing company, it is easy and cheap to create postcards in full color and get a professional message across to prospective clients.



Stan Coyle has 25 years experience in Direct Mail marketing. He has taught seminars from New York to London and has settled in Tampa, Florida for a semi-retirement of fishing and relaxation. Not being able to leave work alone, he contributes to the success of  postcard marketing customers all over the U.S. with his work at can help you with your Every Door Direct Mail marketing postcard programs. We have helped thousands of businesses with their postcard marketing and we are experts in the Every Door Direct Mail program.


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