Marina Del Rey, CA (PRWEB) November 14, 2006

As a digital photographer artists struggle to reach the perfect contrast and colors, the ultimate detail, but then at the time of transposition, the image requires a specific medium to be transposed onto or it will lose its original identity.

If a landscape is photographed under a specific light, it carries a texture that is shaped by the light and traditional photo paper will not always represent correctly the ‘ambiance’ as it was captured at the time by the camera. It is necessary to complement the original vision with a proper medium onto which it will come back alive.

It is a matter of common senses but also of taste. The granularity of a surface will make or destroy an image. A glossy support will reflect so much light that many key details will be lost to the human eye under the overload of brightness that is reflected from it.

On the other hand, the granularity or texture of a surface onto which an image has been transposed will enhance, or destroy, the visual space.

It is a delicate choice that requires trying and errors until the perfect balance is reached, between a great visual content and an adequate support onto it is rendered.

The techniques used can be of importance as well, digital printing is today becoming more and more precise in term of rendering the color palette and half tones, but also giclee and etching allow for transposing digital photography onto aluminum, steel, plastic or any synthetic material.

All these new emerging technical possibilities bring new potentials to the digital artists and open for the collectors a wide range of art forms that will represent our society and cultures for this century and beyond.

Nobody can foresee today how well digital art forms will fare, and how long the works that are proposed today will stand and not fade away because their nature (ink, synthetic material, deposit methods, etc.) or fashion. It is for sure that conservation of the original master documents will have to be secured so that contemporary digital artworks that are produced today can be reproduced later or restored if needed to their original beauty.

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